Our Story

Sister duo Helaina & Chloe

 Est. 2018

From being immersed in the Balearic lifestyle at a young age we always had a reason to own a ridiculous amount of bikinis! Our love for swimwear started at a very young age when we spent our Summers in Mallorca. Each season we would shop the hottest styles but always found our swimwear to not last that well and saw the pattern of disposable swim. There is a difference in wearing a bikini a few times a year and then wearing swimwear everyday and seeing the effects chlorine, sun, salt water and even the ocean has on swimwear and you find yourself constantly buying new sets. This is when we knew we had to do something and create a brand which offers longevity, innovation and gives back to the planet.

The Brand Name

We associate the Tucca Swim brand as a healthy lifestyle in the sun which reflects upon our childhood memories in Mallorca. When starting the brand it was always going to be ‘Tucca’ – a nickname given to Helaina when she was little. We wanted this brand to tell our story and for you to share these memories with us.

The Start of The Multiway Bikini™

Having studied Textile Design and Photography at University, between us we are both very creative individuals! We are always thinking outside of the box and this is where our vision started for our signature Multiway Bikini™. We aren’t just talking a reversible style or a strap which can be multiway..we have created an interchangeable bikini top and bottom. This product is great as it takes multiway to the next level and allows you to have so many different looks with just one product, one purchase.

The Print Process

It’s all about the prints! We follow a process of sun prints. A camera-less photography technique loved by Chloe. We expose nature onto light-sensitive paper and create one of a kind prints which are transferred onto our sustainable fabrics. This is an experience of nature and demonstrates the organic influence behind Tucca.

The Collections

Each year we launch one Summer collection and continue to sell existing prints and colour ways. Just because the season changes and the year, we do not feel the need to follow fashion standards. Swimwear is timeless. Swimwear does not go out of fashion if the style and prints are executed well!


Brand Ethos

To be transparent about sustainable swimwear.

To bring you on our journey.

To educate.

The Materials 

We are proud partners with Econyl® who have created a regenerated nylon. This virgin nylon can be recycled, regenerated and remould again and again. The materials we used are made from old carpets destined for landfill, fish nets from aquaculture and fish industry as well as ghost nets. It is important to acknowledge the term “ocean waste” being used a lot in the swimwear market and this is where brand transparency comes into place. It is a very small amount of fish nets used in the process which aren’t necessarily taken from the oceans!

The fabric is sourced from Italy and has an improved resistance to salt water, UV light and chlorine, making it last 3 months longer than normal swimwear fabrics.

The Factory

At present, all swimwear is made close to home in London and we are proud to support our economy. Our manufacturers are small and have an ethical approach and focus on working with brands who have quality products which will last.

The Packaging 

All packaging is recyclable or re-usable. We launched the Tucca Tote to give you a re-usable bag which is gifted with every order instead of having a throwaway bag, we are giving you something back to use, another step away from plastic.

The Goal

We are working with a various companies to create a circular production system. Our vision is to bring out a swimwear range made from our own fabric scraps and your used Tucca Swimwear which can be recycled over and over. It’s only a matter of time for the advances for this to become a reality.