With the current lockdown restrictions, we decided to host a virtual press day of our new collection, ‘Las Olas’ via Zoom. Although we were very fortunate to have a physical press event in London back in January with CICI PR, we still had a few new products to show to press and this was the only way we could do it!
Working from home, we set up a virtual Tucca Swim stand and had lots of fabulous calls with journalists, fashion assistants, editors and influencers. The response from the new collection was outstanding and it was evident through the screen that people could still see the quality of the products and the vibrant prints and colours.
We are very much looking forward to seeing the new bikinis and beach sarongs in press over the upcoming months.
The new collection is available to shop online now!